Fall/Winter 2019 Luxury Collection Brand Marketing Campaign

Home is Your Playground, incorporated print and digital ads and brought the story of the Luxury Collection brand to life with a short film. The story of the brand was expanded by adding a video component, that strengthened the relationship with consumers and allowed them to visualize and relate to the lifestyle of luxury. This campaign was conceptualized and produced entirely in house by our creative team. We planned every detail from the model, photographer, film crew, set, wardrobe, makeup, storyboard, music, and location, Our team’s creative vision is what propelled this campaign to unfold and tell the story--Home is Your Playground.

The title of this campaign comes from the idea that a home is more than just a structure. A home is where memories are not only made in the present but cherished for years to come, and moments are not merely experienced but embraced. Home is the place where your inner self flourishes and where you experience the luxuries that transform a house into your perfect home.

Storytelling is an art, not a process. It is incorporating meaning into every detail to convey the lifestyle of luxury and make the brand relatable to consumers. It’s always looking for new ways to create a story that makes a lasting impression.