Spring/Summer 2020 Luxury Collection Brand Marketing Campaign

Make Home Your Sweet Escape, incorporates print and digital ads and brings the story of the Luxury Collection brand to life with a short film. The campaign is centered around the idea that home is the place where you can safely create life’s most precious moments despite what’s happening in the world. Released amidst the COVID-19 pandemic, the campaign encourages consumers and associates to look for the silver linings within their homes. Whether it’s having a tea party in your backyard, treating yourself to yourself to your favorite home-cooked meal, camping in your living room, or discovering a new skill, home truly can be your sweet escape.

The campaign made its official debut on Luxury Collection’s social media channels: Instagram (@BHHSGALuxury), Facebook (Luxury Real Estate Redefined), and LinkedIn (Luxury Collection Berkshire Hathaway HomeServices Georgia Properties). A mini-drip campaign highlighting each of the five senses was released on social media prior to the launch of the short film to further build anticipation and detail how each sense plays a role in the campaign.

Luxury Collection S/S 2020 Short Film: Make Home Your Sweet Escape