THE LUX LANE Video Series
Berkshire Hathaway HomeServices Georgia Properties’ Luxury Collection launched a new video series called THE LUX LANE. Dedicated to luxury connoisseurs, THE LUX LANE features Senior Vice President Lori Lane as she shares the latest news in the luxury marketplace, the multiple initiatives created to benefit the company’s associates, the exciting endeavors her award-winning marketing team is producing.
My role.
Conceptualization.
Directed and lead the brand positioning, mission, tone, aesthetic, and created a show cadence of the series to align with the division’s newest initiatives.
Creative direction.
Directed the creation of the logo, music, and set, props, and styling of the series. Wrote and managed copywriter to align with show cadence and brand positioning.
Execution & distribution.
Filmed episode takes ensuring quality control. Edited video clips using premiere pro and after effects to create finished product and distributed accordingly.